Thrills, Skills, and Publishing Deals: A Chat with Robert Gottlieb
Today, host Dave Temple is diving into the nitty-gritty of the publishing world with the legendary Robert Gottlieb, the chairman of Trident Media Group.
Robert has the inside scoop on how books go from mere words on a page to bestsellers that everyone’s talking about. We’re pulling back the curtain on what it really takes to run a top-tier talent agency and what separates a good writer from a great one.
As we chat, Robert shares his journey from being an assistant at the William Morris Agency to establishing himself as a titan in the literary agency world. He highlights the importance of understanding the unique qualities that make an author stand out in a sea of submissions.
We explore the nuances between literary and commercial fiction, uncovering what truly captivates editors and readers alike. Robert's insights into the shifting dynamics of publishing—especially with the rise of eBooks and the influence of social media on book sales—paint a vivid picture of today's literary landscape.
Get ready for a masterclass in how to navigate the complexities of getting published, with plenty of anecdotes and wisdom from Robert's extensive career. Whether you're a budding author or just a curious listener, there's gold to be mined in this conversation.
Learn more at TridentMediaGroup.com and WATCH/LISTEN/FOLLOW us at TheThrillerZone.com
Companies and people mentioned in this episode:
- Trident Media Group
- William Morris Agency
- Knopf
- Bertelsmann
- Alba Michel
- Frank Herbert
- Brian Herbert
- Leon Uris
- Random House
- Dune
- Sony
- Lionsgate
- Putnam Group
Keywords: thriller podcast, literary agent insights, Robert Gottlieb interview, publishing industry trends, how to write a bestseller, author career development, Trident Media Group, best practices for authors, commercial fiction vs literary fiction, storytelling techniques, international book markets, marketing for authors, navigating publishing contracts, building an author brand, literary agency secrets, author representation tips, the future of publishing, writing craft advice, book marketing strategies, understanding genre fiction
00:00 - Untitled
00:08 - Introducing Today's Guest: Robert Gottlieb
04:21 - Inside the World of Literary Agencies
14:52 - The Evolution of Genre Fiction in Publishing
26:50 - The Journey of a Story: From Rejection to Success
29:23 - Transitioning to International Publishing Insights
37:51 - The Evolution of E-Book Royalties
Hello and welcome to the 234th episode of the Thriller Zone.
Speaker AI'm your host, David Temple, and I am glad you are here.
Speaker AFolks, today is going to be quite a day for you.
Speaker AIt is on the shorter side, but boy, is it sweet.
Speaker AMy guest today is Robert Gottlieb.
Speaker AYou ever heard of Trident Media Group?
Speaker AYeah.
Speaker AHe happens to be the chairman and the father of Mark Gottlieb, who's been on the show twice.
Speaker AAnd if you don't know that name, well, trust me, the publishing world certainly does.
Speaker AHe's worked with some of the biggest authors on the planet, helped launch careers, and built one of the most respected literary agencies in the world.
Speaker AToday, we are going to kind of pull back the curtain on what it really takes to run a top tier talent agency.
Speaker AHow books become bestsellers, and what separates a good writer from a great one.
Speaker AWhat's it take to make it in this business?
Speaker AWhether you're an aspiring author or just curious how the book world works, guess what?
Speaker AYou're in for a treat.
Speaker AWithout any further ado, please welcome Robert Gottlieb to the Thriller Zone.
Speaker ABefore we start, do you prefer Robert.
Speaker BBob, Sally, I'd like your hybrid, if you don't mind.
Speaker AI love it.
Speaker AI like formal names.
Speaker AI mean, my name's David, but you can say Dave, DT D in the house.
Speaker BOkay, David.
Speaker BI'll call you David.
Speaker AOkay.
Speaker ASo nice to meet.
Speaker BBy the way, the reason I like Robert is when I started as an assistant in the William Morris Agency's literary department to Owen Laster, then one of the great agents of the 20th century, Bob Gottlieb ran Knopf.
Speaker BSo Owen said to me, you really should go by Robert so people don't confuse you with Bob Gottlieb at Knopf.
Speaker BAnd I said, okay, I'll take Robert.
Speaker AYeah, Yeah.
Speaker AI could see how that could present a wee bit of a challenge.
Speaker BYeah, yeah, yeah.
Speaker AWell, tell me if this is true, Robert.
Speaker AIs it true that you went down the hall and said to your son, can I get on Dave Temple's Thriller Zone?
Speaker BIt's true.
Speaker AThat just blows my head right up.
Speaker AThank you very much.
Speaker BOh, it's my pleasure, my pleasure.
Speaker BI've heard great things about you and, you know, Mark has been encouraging me to do more of this type of work.
Speaker BNormally, I'm used to being in the background and not talking about myself or my client's business, but he encouraged me to do it as well.
Speaker BSo I said, sure, let's do it.
Speaker AWell, two things.
Speaker AI'm very flattered I'm honored.
Speaker AWe're going to get to all your accolades in a second and your son is one of my favorite people walking the planet.
Speaker AHe is just a gem.
Speaker BHe's a great guy.
Speaker BHe's a great guy.
Speaker BAnd you know something?
Speaker BJust a quick little anecdote.
Speaker BFrederick Forsyth, a very good writer in London, a best selling author.
Speaker BWhen Mark was 11 years old or 12 years old, I had to drop off a contract for him in London while I was there working and Mark came with me and Forsyth and Mark spent two hours talking about Forsyth's work.
Speaker BAnd I was just sitting there in awe.
Speaker BMark had read it, Mark was familiar with it, and Forsyth was just amazed at the conversation between the two of them.
Speaker BSo Mark has always been a book lover all his life.
Speaker AWell, it's so obvious.
Speaker AWe've had two conversations.
Speaker AHe's been on the show twice and both times he's just, he's elegant, he's insightful, he's really, really smart and, and he's so gracious.
Speaker ASo he's just that perfect combination.
Speaker AI don't know what kind of an agent he is, but I'm hoping to one day.
Speaker AAnd.
Speaker BWell, you know, on Publishers Marketplace under thriller, agents, agents making deals for thrillers.
Speaker BHe's number one in the, in the world.
Speaker AWow.
Speaker AI did not know that.
Speaker BYeah.
Speaker AWow.
Speaker AOkay.
Speaker BWell, he learned from his dad, of course.
Speaker AApple doesn't fall far from the tree, right?
Speaker BYep, yep.
Speaker AWell, I would like to.
Speaker AFirst of all, we're launching June.
Speaker ABy the time this show drops, it'll be a couple of weeks into the month.
Speaker ABut I often, as you may or may not know, I interview the best authors in the world.
Speaker AAnd I like to step outside the sandbox every once in a while and pull in guys like yourself, gals in the business who really are kind of sitting in the big offices, some of the ivory towers, but some of the, you know, back offices, and just let us writers know how the sausage is made.
Speaker ASo I would love to start because I'm just an inquisitive idiot.
Speaker AI'd like to go inside your world for a minute and just kind of, kind of get a feel for a typical day of someone running one of the most successful literary agencies in the world.
Speaker BOkay.
Speaker BAll right, so you want me to start?
Speaker AYeah, please do.
Speaker AYeah, we're rolling.
Speaker BGood, good.
Speaker BSo, you know, you go into the office, you have your cup of coffee, relax a little while.
Speaker BAgents come in, you know, support staff come in, agents come in in the morning.
Speaker BAnd you know, we start off by communicating with each other, talking to each other, what's going on in the industry?
Speaker BHave you heard anything?
Speaker BAre you trying, you know, are you talking to authors that you need help with?
Speaker BWhere I can get on the phone with the agent and talk to a potential client who's considering Trident?
Speaker BTalk about what we do, how we do it.
Speaker BWe sell direct in the foreign market.
Speaker BWe started that trend when I was.
Speaker BWhen I started Triton, 99% of agents sold through foreign agents, and they didn't get really good service for it.
Speaker BYou know, boxes of books would be sent to these agents from agencies and publishers, and they would be shipped over in boxes to buyers and hope that one would get taken.
Speaker BAnd I felt that that was not only an inefficient way of doing business, but not really a smart way of representing authors, because every author is unique, even though they may be writing in the same genre.
Speaker BEach author's unique, each voice is unique.
Speaker BYou know, each history is special.
Speaker BAnd so we decided to sell direct in major markets where we were talking to editors and publishers in the UK and throughout Europe and other parts of the world where we could pitch our clients.
Speaker BAnd who better to do that than people who work with them every day and understand their work, appreciate their work.
Speaker BAnd if you sit with a publisher like Alba Michel at the Frankfurt Book Fair from France, and the publisher says, we need a thriller, we know who exactly to submit because we know her taste.
Speaker BWhereas sub agents would just, you know, ship over a box of books and hope that, you know, Alba Michel would like one of them.
Speaker AOh, wow.
Speaker BSo when I get on, when I talk to my colleagues about how, you know, I can help them sign clients and speak to.
Speaker BTo what we focus on, which is their careers, it's a different kind of conversation than they would often hear from other agencies.
Speaker BMost agencies are very small, David.
Speaker BThey don't have the kind of reach that we do.
Speaker BMany of them don't go to Frankfurt or London Book Fair.
Speaker BThey depend solely on sub agents to handle that for them.
Speaker BSo it's a, you know, we be, you know, so this is part of what I do.
Speaker BIt's a different approach.
Speaker BIt's very career oriented.
Speaker BThe agency is focused on career.
Speaker BIt's not just an individual agent who does it, whether it has to do with the work that we do in our contracts department.
Speaker BYou know, publishing has become very, very hard on authors.
Speaker BAnd, you know, when you have big companies like Bertelsmann that refuse to budge on ebook royalties, not only in the United States, but globally, it's a challenge to.
Speaker BTo Put together deals that are going to be very beneficial to authors.
Speaker BBeyond the advance.
Speaker BThe advance is an important component.
Speaker BBut all the terms in the contract are very important because in the United States, the buying term of copyright in Britain too, then you have licensing agreements outside the United States.
Speaker BAnd how all that is constructed in contracts is very important.
Speaker BThat's, you know, something that we specialize in as well.
Speaker BThat's one reason, you know, the Frank that Brian Herbert or the Frank Herbert estate and I have been working together for so long because you know, we do incredible work for them abroad and audio is another world.
Speaker BThat's that you have to have, you know, specialization and understand because that's also a licensing business, although there are some agents and to give away those rights, you know, for term of copyright, which is a terrible mistake because you know, the, the licensing arrangements that you make come up every five or seven or eight years and for renewal and that's money in the pocket for the author.
Speaker BThat's how they pay their bills.
Speaker AWell, there is so many questions I want to throw at you and I know I've only got 30 minutes, so I know that I'll, I'll shoot to it.
Speaker AYou've, you've shaped the careers are some of the biggest names in the publishing world.
Speaker AI mean, what is it that you see in a writer that or a manuscript that tells you now this one is worth fighting for?
Speaker BYou know, it's an interesting question because it's really a combination of components.
Speaker BIt's the writing, of course, it's the storytelling capability.
Speaker BCommercial fiction is very different than literary fiction.
Speaker BYou know, one is, you know, literary fiction is like going to a fine arts museum and loving and being, you know, getting connected with the work in, you know, in a certain high end style.
Speaker BCommercial fiction is different.
Speaker BYou have to be a good writer, but you also have to be an incredible storyteller and storytelling and commercial fiction is somewhat different than what you see in literary fiction or a lot different.
Speaker BIt can be a lot different.
Speaker AAnd you know what?
Speaker AOn that point, let's, let's drill down one level for listeners who may not, who may be new to the business and don't know quite that difference.
Speaker AHow would you differentiate between those two besides what you just referenced with the experience?
Speaker BWell, you know, I think that with literary fiction, and I'm just speaking in very broad terms here because, you know, I don't want, you know, it be interpreted as the only, you know, only perspective.
Speaker BBut with literary fiction, it's an artistic, strictly an artistic adventure.
Speaker BIt's Like a Broadway play.
Speaker BYou can build a Broadway play around a group of people at a dinner table and you're listening to their discussion and their trials and tribulations.
Speaker BIn commercial fiction, it's really about a engine, an engine that drives the story from the very first page, hooking, know the book reader, the consumer, driving it through to the very end.
Speaker BAnd that's one of the fundamental differences.
Speaker BIt's a one is more can be a more of a micro intellectual understanding and interest in, you know, what literary fiction, some literary fiction is versus a big, you know, stage, big story.
Speaker BYou know, I often tell commercial authors that if you write, if your writing is great, but your story doesn't work in terms of big fiction, it's very tough if your writing is mediocre, but the story you're telling is out of this world as a thriller writer, the likelihood is it's gonna sell.
Speaker AYeah.
Speaker BSo these are some of the fundamental differences.
Speaker ANow, this is a slightly different tangent, but I was having lunch with my old buddy Jack Stewart, who is a military thriller wr just over the weekend, and we were talking about.
Speaker AWe were just.
Speaker AWe like to talk shop and business.
Speaker AWe were talking about romance.
Speaker AWe just brought it up.
Speaker AAnd we were talking about the difference between the, like, different genres within that and how the market sells.
Speaker AAnd it's so funny because it comes down to you might be telling the same story.
Speaker AThere's two points I want to make.
Speaker AYou might be telling the same story, but in one genre of romance, like say, for instance, dark romance, that impact will be different than just contemporary.
Speaker AAnd then we were talking about, you know, what, what makes that so successful.
Speaker AAnd, and it's.
Speaker AIt's kind of hard to understand fully, but.
Speaker AAnd I don't know that you deal a whole lot in that world, but I actually do.
Speaker BI have a lot of experience with that world.
Speaker BYou know, genre fiction is again, different than literary fiction.
Speaker BLiterary fiction is you start with a blank canvas and you paint, you know, a, A, you know, a beautiful painting, that is considered fine art.
Speaker BBut in the world of women's fiction, and I'm giving you a broad answer, David, if that's okay, is that there are rules of the genre.
Speaker BEvery genre has rules.
Speaker BAnd so what's expected in historical romance fiction is different than you're going to find in contemporary romance fiction in terms of what, you know, the book, you know, how the book is constructed, the storytelling, and from the setting.
Speaker BFor instance, if you're doing a contemporary women's fiction novel, you're not going to do flashbacks, generally to, you know, to Victorian England, it's because what you're doing is then you're crossing over.
Speaker BAnd a publisher is not going to respond well to that because it becomes a much more difficult sale in terms of what are they selling to the, you know, to the retailers, what are they telling them that the book is.
Speaker AThat makes so much sense.
Speaker ASpeaking of, I'm just going to stick with romance because I, I, we were, we were amazed, I'm amazed at what book talk TikTok's channel of books has done.
Speaker AAnd I know that publishing's changed a lot over the years, especially in your business, and it's really changed.
Speaker AIt feels like more in the last 10 or 15 years.
Speaker AAnd so between ebooks and audiobooks, as you mentioned and TikTok and even AI, what do you think has shifted the most for you and what still holds true no matter what the trends of the market does?
Speaker BWell, I think first, great writing is number one.
Speaker BNumber two is that the blending of different genres oftentimes leads into a new part or new genre of fiction.
Speaker BFor instance, let's take fantasy romance.
Speaker BYou know, five years ago, 10 years ago, if you tried to sell a fantasy romance, publishers would say, well, what is it?
Speaker BIs it fantasy or is it romance?
Speaker BBut that's also a generational difference because so many young people are growing up with gaming and, you know, certain types of, you know, movies and television.
Speaker BAnd so they're used to an element that before would not have been considered, you know, a saleable work because of the crossover aspect.
Speaker BNow that crossover of romance and fantasy is, you know, generating a lot of book sales.
Speaker AYeah, well, it blows my mind because we were just taught again to reference that conversation.
Speaker AThe volume of books sold back to your background and how you started Trident and what a powerhouse reputation it has, not in just books but to selling in film and tv, which is one thing I'm particularly interested having come from in front of the camera, being an actor in television and film and then behind the camera is both a writer, producer, director of a film.
Speaker AI am fascinated by that.
Speaker AAnd now as a writer wanting to take my stories to the screen.
Speaker AI'm always trying to drill down on that.
Speaker AWhat do you feel?
Speaker ABecause I want, want Robert's inside scoop.
Speaker AWhat do you feel is, makes a story scream worthy in your eyes?
Speaker BWell, you know, actually it's a complicated landscape because what works one day for Hollywood doesn't work the next day.
Speaker BIf you go in and you say this is very similar to, you know, this kind of film or this kind of Streaming television project.
Speaker BThey'll say, well, that's been done, even though it may be terrific.
Speaker BSo it's an ever shifting landscape, ground under your feet.
Speaker BIt used to be, for instance, that you could only sell frontless titles.
Speaker BHollywood did not want to hear about what the author wrote before or what was available before because they viewed that as being all passed on.
Speaker BDune is a good example.
Speaker BWe represent the Dune estate, right?
Speaker BSo the.
Speaker BSo Dune a decade ago would have been passed on in Hollywood, but today Hollywood loves backlist titles because they need it for their engine and they're buying properties like Dune, which are outstanding, fantastic properties written in the 1960s.
Speaker BI represented Leon Uris estate.
Speaker BHe was the author of Exodus that starred Paul Newman.
Speaker BWe just sold Trinity.
Speaker BA big story about the Irish in America has historical background, contemporary background.
Speaker BThat book was also written in the 60s or early 70s.
Speaker BSo there's a ferocious appetite for material now.
Speaker BAnd the old rules don't apply in terms of, you know, we don't want to see something that is even six months old because it's been passed on by so many people.
Speaker BThe other thing, of course is high concept is very important now.
Speaker BYou know that because you've been around Hollywood and yourself and you know that, you know, that point of view, high concept means what is the marketing angle, you know, that they see in the story that drives the interest in the film.
Speaker BWe represent a book called Wonderful.
Speaker BThat book was, you know, starred Julia Roberts.
Speaker BIt's been on the New York Times best seller list in the top five since 2012.
Speaker BWe just sold it for a Broadway musical.
Speaker BThat book was rejected all over New York by publishers.
Speaker BIt's a middle grade book because it was outside the wheelhouse of what publishers believed middle grade students would read.
Speaker BNow this book changed the whole business because once it became a huge success, every publisher was chasing that story.
Speaker BSo Hollywood is also a little like that too.
Speaker BWhatever works that, you know, they're interested in, it gets their attention.
Speaker BAnd then of course, it's, you know, it depends on the, you know, the genre, the dynamics of the book.
Speaker BIf you're dealing with a company like Lionsgate, there are certain types of books they want to buy that they're, you know, that fit with their, you know, you know, business plans.
Speaker BAnd, you know, they oftentimes look for books that represent ideas and concepts that have worked for them in the past.
Speaker AYou hear this phrase a lot in Hollywood.
Speaker AGive me this, give me this.
Speaker ABut different.
Speaker AGive me the saying, but different.
Speaker AAnd I'm.
Speaker AIt's all.
Speaker AIt always makes me Chuckle.
Speaker ABecause I'm like, well, do you want that or do you want that?
Speaker AWith a twinge of this.
Speaker AAnd then, you know, when the world started becoming.
Speaker AAnd it's not a log line, but it's X meets Y in a blank kind of world, that became kind of the.
Speaker AIt feels like to me, you correct me if I'm wrong.
Speaker AThe go to way to pitch a story.
Speaker ABecause it.
Speaker AWhat it does is it.
Speaker AIt expedites the process.
Speaker AIt gets the listener, reader, viewer right to the point right away.
Speaker ACorrect?
Speaker BCorrect.
Speaker BBut at the same time, David, Hollywood is made up.
Speaker B95% of people can say no.
Speaker B5% could say yes.
Speaker BSo when you're meeting with people at production houses and studios, they want to cast a wide net, hoping that something in that net connects.
Speaker BI remember meeting with Sony years ago and discussing a wonderful book called the Gray man by Mark Greaney.
Speaker BAnd, you know, their take on it was very different than the take of the company that ultimately bought it and made it into a Netflix series.
Speaker BSo part of it also is the individual that you're talking to and whether or not that individual can really connect with the story itself, because the.
Speaker AThere's such a prolific volume of stuff coming at you any day, and I can't even imagine.
Speaker AI've talked to Mark about this, and he talks about the TBR list that's just stacked up in his office, and he.
Speaker AI know he works weekends because we have chatted occasionally, but I'm.
Speaker AIt always feels daunting for us writers, how to break into the business.
Speaker AAnd let's say someone's trying to break in today.
Speaker AWhat do you think?
Speaker AAnd this is going to sound a little simplistic, but I know I've now already picked up on the fact that you really good at drilling down what gives them the best shot.
Speaker AIs it.
Speaker AIs it an amazing story?
Speaker AIs it the thing that we always hear about at writers conference, that killer platform?
Speaker AIs it a little bit of both?
Speaker AIs it something extra I'm not thinking about?
Speaker BWell, I think it's a little bit of both.
Speaker BI think it's also important when a writer is seeking representation that they do their research and make sure the agent or agents that they're submitting to are the right agents for the kind of book that they're writing.
Speaker BWhat we look for, it's very instinctual.
Speaker BWhen we look at something and it's very raw and we make a decision to take it on, we do it because of our experience of what we know, what works in the marketplace of the written word.
Speaker BOn the page, I use the word page, but of course, everything is so much electronic.
Speaker BBut I really look at it from that standpoint because as you use the word drill down, you really have to do that to make a determination if something is saleable.
Speaker BAnd oftentimes agents have to do a lot of editorial work on books before it becomes saleable.
Speaker BYou know, especially in the literary field, you know, we have agents like Alan Levine who represent Pulitzer Prize winning authors like Marilyn Robinson, who wrote Gilead, you know, and you know, she represented for many years, Russell Banks.
Speaker BAll these authors love the fact that their edit agents can edit books for them, can help them strengthen the book before it goes out.
Speaker BSo a book is so, so raw oftentimes that if you don't do that work on the manuscript, you're just not going to sell it.
Speaker BNow oftentimes there's something about the book that's magical.
Speaker BWhen I took on Tom Clancy and represented the majority of his work, I talked about Red Star, rather Hunt for October with publishers in New York.
Speaker BAnd they all told me it was too technical.
Speaker BToo technical.
Speaker BThat was their answer.
Speaker BAnd a paperback house under the Putnam Group, a military imprint, bought the book for $50,000 and they ended up selling 6 million copies.
Speaker BSo part of it is that you gotta know the buyers, you gotta know who is going to take risks, who is interested in what you're representing.
Speaker BSo it's all these different components, David, that go into the process.
Speaker AYou bring up an exceptional point.
Speaker AI was recently talking to Emily Bessler about a similar thing and she referenced.
Speaker AWe were talking about how important is getting an agent.
Speaker AI mean, there's a lot of success, Robert, I don't need to tell you, in self publishing for the people who do it right, or a particular genre.
Speaker AAnd we're talking about how important.
Speaker AAnd she goes, it is more important than you can ever imagine.
Speaker AIt's not just a matter about, you know, being able to, you know, do the deals and all that cool stuff and take their percentage and so forth.
Speaker AShe goes, it is this magic.
Speaker AThe editor or the agent knows the editors, the publishers, and all the little different pieces of the machinery that make that will bring your book to best success.
Speaker AAnd when I.
Speaker AAnd she really drew down with a great anecdote about Vince Flynn about how the way he started and.
Speaker AAnd he was in the hands of the wrong person and he couldn't get arrested, all of a sudden it got somehow to her and the rest is history.
Speaker ASo what you're saying is mirroring so many things that we often hear Little bits and pieces about.
Speaker AAnd.
Speaker AAnd I'm.
Speaker BA lot of work.
Speaker BA lot of work goes into.
Speaker BOftentimes a manuscript before it even gets into the hands of an editor for the editor to do their job, which.
Speaker AIs an enormous part of the.
Speaker AI think an editor, I'm speaking as.
Speaker AI'm a specialist and so don't take it that way.
Speaker ABut I think it's almost as important as the story itself because they can handcraft and move and finesse is the word, the meat of the story to make it its best possible.
Speaker BAnd also the characters they know, the consumer, the book reader, and what people enjoy.
Speaker BFor instance, when my mentor's friend sold a book called the Godfather, that book was rejected all over New York by publishers.
Speaker BDavid.
Speaker BBecause publishers said at that time, why would anyone buy a book where the lead character is a mafia guy and so unsympathetic as a result?
Speaker BSo the agent called a friend of his after the book had been rejected all over New York and said, look, do me a favor, please publish this book.
Speaker BThe manuscript pages had coffee stains on them, had been through so many hands, so many people, and the publisher, who was a great friend of the agent, said, okay, I'll do that.
Speaker BAnd the rest is history.
Speaker AHow many did it sell into?
Speaker BTens of millions.
Speaker BRight?
Speaker BTens of millions.
Speaker AJust.
Speaker AAnd now there's a quintessential example not to take too much time on it.
Speaker AThere's a great example of someone who had the tenacity to stick with it and the people around him to have the vision to pursue it.
Speaker ABut the magic of when you have a good story, well told.
Speaker BYeah.
Speaker BAnd, you know, of course the other aspect of it is that, you know, you have to find an agent who's going to be dogged.
Speaker BYou know, it can take.
Speaker BSometimes it's a quick group of publishers looking at it and someone buying it.
Speaker BSometimes it takes six months, a year, two years.
Speaker BBut, you know, if you believe in the author that you're representing and you know what an agent often can do is dig down deep into the industry and find the right person ultimately to publish the book.
Speaker AThere is a note I made to myself as you were talking, because it's something that pops up so many times in my world.
Speaker AI am not the biggest fan of rules.
Speaker AI mean, I understand there are rules when you're trying to craft a story, but like rules in the big picture.
Speaker ASometimes I think rules are made by people who just want to have control and they may not have the smarts to back it up.
Speaker ASo I've always Part of it's probably because I'm a PK preacher's kid and I'm always, you know.
Speaker BOr they're working for organizations that set the rules that they have to live within.
Speaker AExactly.
Speaker ASo sometimes I listen to the formula and the rules and I go, yeah, we'll figure it out along the way.
Speaker ABecause you've just told us now about three solid stories where somebody decided to play, not necessarily with the rules, a little more against the rules than they won.
Speaker ASo in interest of being expeditious, you started off the conversation with something that was really simmering on the back of my noggin.
Speaker AAnd that was we were talking about international sales and how Triton has done so well overseas.
Speaker AI want to know, and you touched on it, what's happening in international publishing that might actually surprise my listener?
Speaker AAnd is there anything unexpected, like unexpected markets that are heating up?
Speaker BWell, I think first of all, the culture in foreign markets is different than the culture in American markets.
Speaker BAmerican markets publishing is dominated by the business side.
Speaker BAnd no matter how much an editor loves a book, if the business people behind the scenes, the marketing people, the salespeople, the art people, all the people that sit on the editorial board, acquisition board, if they're not on board, the editor's not going to be able to buy the book.
Speaker BNine times out of 10 in Europe and in other countries around the world, it's really more author centric.
Speaker BAnd so those publishing houses revolve around what the great editors in these countries want to acquire.
Speaker BThey have to get behind it.
Speaker BThey can share their opinion, but they're not going to be the driving force behind it.
Speaker BSo it's a different kind of mindset about authors and publishing, storytelling, the material.
Speaker BAnd so again, when you go to the fairs and you meet with all these buyers and we go To Germany with four agents, we have about 350 meetings set up over a five day period at the fair where we pitch our author's books.
Speaker BYou have to understand as an American agent how to talk to them, how to get their interest.
Speaker BFor instance, I say to my agents, if you're going to talk about a book, and an editor from a German publisher indicates that they're kind of lukewarm to it, don't keep pitching it, stop, get off that book and get on to the next book.
Speaker BThey're very polite.
Speaker BThat's their way of showing that they're not interested.
Speaker BBut sometimes American agents who are very enthusiastic and they want to continue pushing and continue on with that editor, and that editor has more meetings you have more meetings.
Speaker BSo there are techniques and understandings that you have to develop as an agent dealing in international markets.
Speaker BBut most importantly is they look at books differently than we do.
Speaker BThey have a much more literary, artistic outlook, even in commercial fiction, than the way that we do.
Speaker BWe have, you know, I'm not saying we don't have that, but they approach it on a different basis, you know, in countries like Eastern Europe and Russia, you know, when we think of, you know, entertaining the kids, we take them to the park, we take them to the movies, they take them to museums.
Speaker BThat's their idea of a day out with the family.
Speaker BSo, again, it's just a different mindset that you have to understand in order to work, you know, with them in their markets.
Speaker ASuch good insights.
Speaker ANow, I know, you know, Trident, you've built one of the biggest agencies in the world.
Speaker AWhat's your secret to building the team that you have, keeping them sharp in an industry that seems to always be shifting?
Speaker AI know you.
Speaker AYou've been at it a while, so I want to know that secret sauce.
Speaker BROBERT Well, I think it's, again, a number of things, David.
Speaker BOne is, is that pick thoroughbreds when you're promoting people or bringing people in, like Don Fair is a thoroughbred in nonfiction.
Speaker BThere probably isn't anyone as good as Don Fehr in nonfiction in the industry.
Speaker BHe used to be the publisher, you know, of Smithsonian.
Speaker BHe was a senior editor at Viking and the other.
Speaker BSo when I pick a thoroughbred, I don't like to, you know, ride them, put my foot on their neck.
Speaker BI I want them to run the race and win the race.
Speaker BThat's.
Speaker BThose are the kinds of people I like to work with.
Speaker BSecondly, of course, is to lead by example.
Speaker BSo I'm out in front with the troops.
Speaker BI'm not, you know, sitting in the background, you know.
Speaker BYou know, just watching commissions come into the company.
Speaker BI like to lead from the front.
Speaker BI like to, you know, help them in that leadership and also guide them and give them support in what they're doing and be, you know, very active in their business lives.
Speaker AYou just said something.
Speaker AMy first career, Robert, was in Radio.
Speaker AI did 25 years on major market morning shows, New York, LA, Chicago, so forth.
Speaker AAnd I learned that the bosses that I were the best, the ones that I really admired, were the ones.
Speaker AAnd you use the exact phrase I said you.
Speaker AI would say to my boss, you've hired a thoroughbred.
Speaker AThis sounds egotistical.
Speaker AI don't mean it that way.
Speaker AYou've hired a thoroughbred who has spent his entire young years trying to get to this point.
Speaker ASo let me run, because if you're just going to hold that rein, I'm not going to get anywhere.
Speaker ASo I've always found that the leaders that are really.
Speaker AThat really make a difference are the ones that find the thoroughbreds.
Speaker ALet them run.
Speaker AAnd number two is, are willing to get in that race in the dirt, roll up their sleeves with them, because the guys who sit in the big ivory towers, it just doesn't work.
Speaker ASo.
Speaker BAnd as you point out, it's also creating opportunity for people as a leader of a company so that they can sign more clients.
Speaker BThey have resources that other agencies don't have.
Speaker BYou know, a lot of agencies, and I'm, you know, speaking in general, have, you know, everyone's very competitive.
Speaker BOftentimes they don't like each other.
Speaker BThere was one major agency where the two heads of the literary department didn't speak for 20 years to each other.
Speaker BSo I'm just the reverse of that.
Speaker BI believe in communication.
Speaker BI also have a very strong ethic and ethos about treating people with respect and kindness.
Speaker BAnd a lot of the people that we have at Trident came up through the ranks.
Speaker BWe didn't go out and have to hire them.
Speaker BWe developed them ourselves.
Speaker BNow, the downside of that is, of course, is that then other agencies come and try to pick them off.
Speaker BYou put a big investment in them, you put a lot of time and energy into them, but nonetheless, you want to have an environment that encourages people to make the kind of commitment in life that you need to do to become a literary agent.
Speaker AI'm not going to take the time to go find it because I have run out of time.
Speaker ABut there is a listener who wrote in and mentioned you specifically when your son was on the show.
Speaker AAnd they said something to the effect of they had heard enough about your reputation and followed your career enough and talked to people around you that they said the reason they like, liked the show at the time, that had Mark Gottlieb, that also was led by his father, that they so respected the whole Trident mission, that that's what gave them such great respect.
Speaker AAnd I thought, now that's really interesting.
Speaker AAnd this.
Speaker AThis guy went on for quite some bit, and he's just an average listener because I followed up with him.
Speaker ABut that has got to make you feel good and is a great reflection of the way you lead your team.
Speaker BAnd it's also, if I may say so, David, it is, you know, a.
Speaker BThroughout the entire agency, it's the kind of feeling that I Like to create with people and for people to feel secure, people to feel that they have, that I'm on their side, my door is always open.
Speaker BI love having conversations with them about, you know, anything they want to talk about.
Speaker BBut at the end of the day, it's also all about the author.
Speaker BIf you're not really an author centric company, you know, either you're chasing commissions or you're, you know, trying to, you know, just be a deal maker, you know, I mean, there are companies that do that.
Speaker BBut, you know, our mission, our focus has always been.
Speaker BMy focus has always been as an advocate.
Speaker BNot just as an agent and a career manager, but an advocate for authors.
Speaker BThe reason I take credit for this, the reason is a 25% royalty in ebooks today is because of me.
Speaker BI went to war.
Speaker BI went to war with random house over 30 years ago.
Speaker BThey wanted to do an entirely different kind of construct for ebook royalties.
Speaker BAnd with the, you know, weight of Trident behind me, not Trident, sorry, with William Morris Agency behind me, with my mentor Owen Laster, we fought off an attempt to really rip off authors on ebooks.
Speaker BAnd we didn't have to do that.
Speaker BThat way we could have just thought about it for ourselves.
Speaker BBut I treated it as an industry wide discussion that had to take place for the sake of authors and their income.
Speaker AMan, I could sit here and talk to you forever.
Speaker AAnd I told Mark this one day, I'm like, what I want to do is I want to get up to New York and sit down in Robert's big office in the corner there with a view, I'm assuming, and have the three of us just crack open the microphones and chat away.
Speaker ABecause I'm just, I love conversation.
Speaker AYou're a great conversation with.
Speaker AYou have so much insights.
Speaker AI told Mark, I'm like, I want.
Speaker AWe've been talking about going to London Book Fair together for, for years now.
Speaker AAnd I said, okay, I wrote him this year.
Speaker AAnd I'm like, I apologize, I couldn't make it this year.
Speaker ALet's do it next year.
Speaker ASo you would love it.
Speaker BYou would love.
Speaker AAll that is to say, I would love to spend some more time.
Speaker AI do want to close with this one question.
Speaker AWhen I have authors on the show, I say, what's your best writing adv?
Speaker ASo I had to come up with one for you that I use sporadically.
Speaker AAnd if you could go back and give your younger self that, you know, that handsome, intelligent, debonair young man a bit of self advice just as you were getting started in the business what would you say to him?
Speaker BWell, I would say that have patience, work hard and have patience, work at your craft.
Speaker BNow I'm talking about an agent versus the craft of an author.
Speaker BBut it is a craft.
Speaker BWork at your craft, develop your craft, make it extraordinary.
Speaker BDon't worry about, I'm doing this for a year.
Speaker BI've been doing this for three years.
Speaker BI've been doing this for five years.
Speaker BBecause in success it will all happen for you, but the success only comes from the effort that you put into it.
Speaker AYou know, it's so funny, I hear people talk about, well, I got writer's block today.
Speaker AI think I'm going to go fishing or something.
Speaker AI'm like, you know, I think back to teachers when they were having to go into work.
Speaker AI never heard teacher's block or if a policeman was being called in to do the third shift, he didn't have.
Speaker AI have policeman's block.
Speaker ASo my point is you just keep working because you work through it, you push through it.
Speaker BI'll tell you a quick anecdote.
Speaker BOkay.
Speaker BI was Owen Lasseter's assistant for four years.
Speaker BIn today's world, assistants want to be agents in six months.
Speaker BI was his assistant for four years.
Speaker BWe used to have a listening device on phones in the agent's offices that we would put up to our ear when the agent was on the phone with the client or a buyer so that we could learn.
Speaker BRight.
Speaker BSo It's Friday night, 8 o' clock at night, I'm on the listening device and Owen Laster's hangs up the phone at 8 o' clock at night on Friday night.
Speaker BHe turns to me and he said to me, why are you still here?
Speaker BAnd the answer was, because you're here.
Speaker ANice.
Speaker AYeah.
Speaker AAll right, well, first of all, we've run out of time.
Speaker AIs there anything because you so wanted to be on the show and I'm so grateful for your time, is there anything I didn't cover that you'd love my audience to know that is on the top of your head?
Speaker BWell, as I said, I think that the most important thing.
Speaker BI believe that a lot of your audience are writers.
Speaker BAnd I think the most important thing is to work with people who not only love literature and writing, but also are committed to authors careers.
Speaker AYeah, I like that.
Speaker AAnd I'm going to sound real, maybe soft and old fashioned, but I also, I don't know about you, Robert, but I like to work with people that I like.
Speaker ANow.
Speaker ASure, we gotta find some cutthroat sharks out there every once in a while to do some of the heavy lifting.
Speaker ABut all in all, having just come through prostate cancer, I've realized that life is short and you got to move fast and grab all you can.
Speaker ASo there's a part of me says, man, if I've only got this much time, I want to do it with people that I really like being around.
Speaker BAbsolutely.
Speaker BAbsolutely.
Speaker BBut the more successful your Asian is for you, the more you're gonna like them.
Speaker ASo well put.
Speaker ASo well put.
Speaker AAlways leave the room laughing.
Speaker AWell, Robert Gottlieb, thank you so much for the gift of your time.
Speaker AThis has been a dandy.
Speaker BMy pleasure.
Speaker BMy pleasure.
Speaker BAnd I wish you all the best with your recovery and I've heard great things about your show and it's been a real pleasure talking to you.
Speaker AThank you.
Speaker AThank you, man.
Speaker AI don't know about you, but I learned a lot.
Speaker AWhat a great guy.
Speaker AJust like your son.
Speaker AThat Gottlieb family, good people.
Speaker AWell, folks, that that wraps now.
Speaker AThe month of June, it went by like that.
Speaker AHow crazy.
Speaker AWe're now in our fourth season.
Speaker AIsn't that great?
Speaker AFour years doing this, man, that is an accomplishment I am so incredible, incredibly proud of.
Speaker AAnd it's thanks to you that I got there.
Speaker AThanks to you for being there, listening, for telling your friends about us, for writing the emails.
Speaker AGotten some nice, nice emails lately subscribing to the channel, supporting me financially or just by great words of accolades on social media, supporting the substack page, so forth.
Speaker AThank you so much for that.
Speaker AAnd by the way, just a quick reminder, if you'd like to reach out to us, the thrillerzonemail.com if you'd like to be on the show, go to the thrillerzone.com register sign up.
Speaker AWe'll see what we can make happen.
Speaker AWell, that wraps June, what's coming in July.
Speaker AI guess you'll have to stay tuned.
Speaker AI'm Dave Temple.
Speaker AI'll see you next time for another edition of of the Thriller Zone.